Northern Rock PLC Sign 4 Year Sponsorship Deal
By Tyne-Talk
January 18 2010
Newcastle United FC have a sponsor for the next four seasons in the way of newly formed Northern Rock PLC, subject to a review after two years. The new bank could bring in anything from £1.5million to £10million for the club, reaping its maximum potential should the club be promoted to the Premiership and stay there.
Gary Hoffman, chief executive of Northern Rock, released the following statement;
"I am pleased to confirm that the new bank has become the main sponsor of Newcastle United. There has been a long-standing relationship between Northern Rock and the club, which dates back to 2004, and it represents an important community link.
Brand awareness and promotion are important elements in the continuing development of the company. However, we remain mindful of our responsibilities under government ownership and only consider those advertising and promotion channels that deliver a high return on investment and good strategic fit. We believe that the sponsorship deal with Newcastle United provides both of these.
The new contract will help keep the Northern Rock brand in the public eye and reinforce our strong roots in the North East region, a community we are immensely proud to support."
If you do not already have an account Click here to Register.
Heard he wanted to get it tied up before the end of the season so he can launch the new strip when/if we get promoted. Makes sense but still think its cheap.