ITV2 Rebranded to ITV TOON on Matchdays!

By Matthew Jones
September 19 2004

ITV2 Will be rebranded when showing Newcastle United UEFA cup home matches after the broadcaster purchased the home rights. From 9:25am on match days, until after the match, the channel will be known as "ITV TOON".

ITV will replace thier blue and yellow logo with the black and white stripes of Newcastle United

Head of Marketing for ITV Channels and Sport Euan Hudghton says:

"We're the television home of Newcastle United in this year's UEFA Cup and the re-branding to ITV Toon on match days is designed to firmly establish this in our viewers' minds."

Newcastle United Chairman Freddy Shepherd says:

"We are delighted to have signed a deal with ITV Sport to broadcast our UEFA Cup matches this season.

"The fact that the channel are getting behind us in this way [by re-branding for the day] is a measure of the terrific and long-standing relationship we have with ITV.

"They are great friends of the club and we are certain the deal will be of mutual benefit to both parties.

"Let's hope ITV can follow us all the way to Lisbon next May!"