Premier League say, ‘Shut Up’


By Nick Raynor
December 12 2004

Premier League bosses have told club chairman’s to stop damaging the league by speaking out about key issues.

The Premier League chairman, Dave Richards and the chief executive, Richard Scudmore have wrote to all 20 chairman in the Premiership telling them to put a stop to what they call ‘friendly fire’. 

Richards and Scudmore have warned that the action of these chairmen is damaging the league and could affect the value of their next broadcasting deal. 

The letter does not name any of the culprits but was sent out after Freddy Shepherds comments on how the top flight will run the English leagues soon. 

Other chairmen guilty of this are Crystal Place’s Simon Jordan who described football as a corruption-riddled 'bullshit world'. Rupert Lowe of Southampton suggestion that the Premier League should take over some of the FA’s duties stirred things up also. 

The 2 leaders of the Premier League wrote: 

'We all have pretty thick skins in this business, but we have now been subjected to numerous rounds of "friendly fire" from within the ranks.’ 

‘The purpose for writing is to remind you of our agreed "position" on a number of topics and to ask you all to be conscious of the sensitivities that exist.’ 

They went on to mention TV Values:

‘It does not serve our purpose to make any reference to the future of TV values.

‘If we talk them up, the European Commission gets animated, we set unrealistic goals. If we talk them down, broadcasters and the Commission believe you are expecting and are therefore prepared to receive less income and the media sets us up for a fall.’

'This is a classic no-win situation, so it would be best that we say absolutely nothing - other than the market will decide in two years' time.'

The bosses also admitted that the rise of amount of games having lunch and tea-time kick-off’s so they can be aired on TV do not help the game:

'It was at the European Commission's insistence that we have had to show more matches. Ourselves and Sky would have preferred to limit live coverage to 106 matches.'

They also commented that they had no desire to take over the FA.